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gardenia essential oils
Worth a lookShows low returns (1.2%), but a small market ($109K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,009avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.62avg listing price — sweet spot $15–$100
Market size
Okay$109K$109K/yr · 111K searches
Price range
Okay$5.52–$18.30cheapest to priciest tracked listing — scored on the share inside $15–$100