60
gardenia candle
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$20.77avg listing price — sweet spot $15–$100
Price range
Great$7.80–$51.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good563.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Market size
Okay$125K$125K/yr · 101K searches