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furoshiki wrapping cloth
Worth a lookShows a thin review moat (164 avg reviews), but a small market ($28K/yr) keeps it on the watch list.
Review moat
Great164.33avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.52–$70.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+27.8%90-day search growth — must beat 0% to launch
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$28K$28K/yr · 100K searches