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50

fulton insoles

Worth a look

Shows a sweet-spot price point ($30.20 avg), but a small market ($46K/yr) keeps it on the watch list.

Market size 11Growth 39Conversion 17Competition 80Returns 35Price range 84Avg price 95Brand share 48Review moat 40Quality gap 92

Avg price

Incredible$30.20

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Great$6.41–$68.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,513.29

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.0%

90-day search growth — must beat 0% to launch

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$46K

$46K/yr · 115K searches

Reviews