52
frozen plates
Worth a lookShows a thin review moat (161 avg reviews), but soft demand (-24.3% this quarter) keeps it on the watch list.
Review moat
Great161.36avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$17.58avg listing price — sweet spot $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$5.73–$28.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$218K$218K/yr · 179K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-24.3%90-day search growth — must beat 0% to launch