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frog sleep mask
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great384.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.42avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$35K$35K/yr · 46K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.97–$13.62cheapest to priciest tracked listing — scored on the share inside $15–$100