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frida fertility
Worth a lookShows low returns (0.9%), but soft demand (-5.0% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$39.18avg listing price — sweet spot $15–$100
Price range
Good$9.40–$126.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$643K$643K/yr · 337K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay1,966.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf