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free and clear laundry detergent
Launch itA $10.1M/yr market growing +7.2% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$10.1M$10.1M/yr · 3.5M searches
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$15.89avg listing price — sweet spot $15–$100
Price range
Great$8.03–$36.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad25,275.69avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand