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fragrant room sprays
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+152.9%90-day search growth — must beat 0% to launch
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.06avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.46–$36.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad12,756avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 43K searches
Signals Trending