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fragrance free baby wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 614K searches
Avg price
Great$17.07avg listing price — sweet spot $15–$100
Price range
Great$8.57–$37.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad13,346.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand