63
fork and spoon
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Avg price
Good$13.92avg listing price — sweet spot $15–$100
Price range
Good$2.78–$36.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,727.02avg incumbent reviews — the moat a new listing must climb
Market size
Okay$186K$186K/yr · 163K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand