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Skip itSoft demand (-41.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great306.94avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Okay$6.66–$21.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.30avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 73K searches
Growth
Bad-41.6%90-day search growth — must beat 0% to launch