47
foot odor
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Market size
Good$461K$461K/yr · 394K searches
Avg price
Okay$11.24avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$4.78–$21.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,188.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-29.0%90-day search growth — must beat 0% to launch