51
foot deodorant
Worth a lookShows low returns (0.1%), but soft demand (-6.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 1.2M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.78–$21.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.49avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad8,388.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch