25
fools gold
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Good$14.57avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.69–$24.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Okay2,247.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad$16K$16K/yr · 401K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale