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folic acid 800 mcg
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible27.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Market size
Okay$149K$149K/yr · 66K searches
Review moat
Bad6,398avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.36avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$5.18–$15.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand