53
foley
Worth a lookShows a sweet-spot price point ($31.18 avg), but soft demand (-5.7% this quarter) keeps it on the watch list.
Avg price
Incredible$31.18avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great276.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$8.72–$212.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$103K$103K/yr · 160K searches
Growth
Bad-5.7%90-day search growth — must beat 0% to launch