52
foldable squatty potty
Worth a lookShows a sweet-spot price point ($22.37 avg), but soft demand (-2.7% this quarter) keeps it on the watch list.
Avg price
Great$22.37avg listing price — sweet spot $15–$100
Price range
Great$10.20–$40.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Good$510K$510K/yr · 388K searches
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,908avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand