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folate and b12 supplement
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.96avg listing price — sweet spot $15–$100
Price range
Great$5.79–$47.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$793K$793K/yr · 298K searches
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,921.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand