51
foaming hand sanitizer
Worth a lookShows low returns (0.4%), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$22.21avg listing price — sweet spot $15–$100
Price range
Great$8.92–$69.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Market size
Good$381K$381K/yr · 209K searches
Review moat
Okay2,017.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf