55
foam wedge
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (+0.7% this quarter) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.63avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$3.56–$65.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,213.12avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$134K$134K/yr · 222K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.7%90-day search growth — must beat 0% to launch