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flushable wipes
Launch itA $21.9M/yr market growing +2.5% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$21.9M$21.9M/yr · 8.3M searches
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Good$14.42avg listing price — sweet spot $15–$100
Price range
Good$3.48–$36.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad73,948.28avg incumbent reviews — the moat a new listing must climb