57
flushable wipes travel size
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$440K$440K/yr · 464K searches
Growth
Good+31.2%90-day search growth — must beat 0% to launch
Price range
Okay$2.18–$24.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.95avg listing price — sweet spot $15–$100
Review moat
Bad8,247.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality