60
fluoride toothpaste
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Market size
Good$521K$521K/yr · 607K searches
Avg price
Good$12.48avg listing price — sweet spot $15–$100
Price range
Okay$2.69–$26.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,427.1avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand