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fluoride free toothpaste kids
Worth a lookShows low returns (0.5%), but soft demand (-7.4% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 830K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.10avg listing price — sweet spot $15–$100
Review moat
Bad4,873.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$2.84–$18.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.4%90-day search growth — must beat 0% to launch