54
flower napkins
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-32.1% this quarter) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Review moat
Great189.05avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Price range
Good$5.38–$24.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.37avg listing price — sweet spot $15–$100
Market size
Okay$193K$193K/yr · 425K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand