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floss
Launch itA $18.4M/yr market growing +2.5% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$18.4M$18.4M/yr · 10.8M searches
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$1.14–$22.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad$8.35avg listing price — sweet spot $15–$100
Review moat
Bad19,717.69avg incumbent reviews — the moat a new listing must climb