57
floss refill
Launch itA $1.3M/yr market growing +42.9% this quarter with returns at 0.2% — clears our launch bar.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 459K searches
Avg price
Good$14.12avg listing price — sweet spot $15–$100
Growth
Good+42.9%90-day search growth — must beat 0% to launch
Price range
Good$4.81–$26.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad9,940.75avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand