40
floss pick box
Skip itSoft demand (-72.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great203avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$12.14avg listing price — sweet spot $15–$100
Price range
Bad$4.93–$18.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$29K$29K/yr · 25K searches
Growth
Bad-72.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier