55
floor wax
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.0M$2.0M/yr · 644K searches
Avg price
Incredible$23.58avg listing price — sweet spot $15–$100
Price range
Great$6.53–$87.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,635.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand