57
floor tape
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$6.06–$53.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.35avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,420.9avg incumbent reviews — the moat a new listing must climb
Market size
Okay$100K$100K/yr · 146K searches