51
floor scale
Worth a lookShows low returns (1.7%), but a deep review moat (31,441 avg reviews) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good$113.98avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$215K$215K/yr · 31K searches
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Price range
Bad$10.44–$631.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad31,440.5avg incumbent reviews — the moat a new listing must climb
Signals High Price