28
fllow
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Review moat
Good1,197.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$191.74avg listing price — sweet spot $15–$100
Market size
Okay$216K$216K/yr · 101K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Returns
Bad6.9%return rate — above 5% kills the launch gate
Price range
Bad$13.26–$581.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad87%top-5 click share — a locked-up shelf