47
flat dental floss
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$17.20avg listing price — sweet spot $15–$100
Price range
Good$8.65–$31.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$161K$161K/yr · 58K searches
Review moat
Bad7,650.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand