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first aid kit
Launch itA $16.4M/yr market growing +15.9% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$16.4M$16.4M/yr · 12.1M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$20.93avg listing price — sweet spot $15–$100
Price range
Good$3.37–$47.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,251.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality