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first aid cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good$535K$535K/yr · 204K searches
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Price range
Bad$5.57–$18.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad13,753.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand