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fireplace deodorizer
Worth a lookShows searches that convert (14.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$19.66avg listing price — sweet spot $15–$100
Price range
Great$10.04–$38.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Market size
Okay$246K$246K/yr · 90K searches
Review moat
Bad4,397.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand