63
fire salt
Launch itA $2.6M/yr market growing +53.5% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 990K searches
Avg price
Incredible$33.51avg listing price — sweet spot $15–$100
Price range
Incredible$19.87–$42.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Growth
Good+53.5%90-day search growth — must beat 0% to launch
Review moat
Good640.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand