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fir essential oil
Worth a lookShows sweet-spot pricing room ($5.45–$75.98), but a small market ($29K/yr) keeps it on the watch list.
Price range
Great$5.45–$75.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.36avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,372.84avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 21K searches
Signals No Dominant Brand