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finger splints
Launch itA $2.4M/yr market growing +2.6% this quarter with returns at 3.1% — clears our launch bar.
Market size
Incredible$2.4M$2.4M/yr · 2.7M searches
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.17–$25.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Avg price
Okay$10.65avg listing price — sweet spot $15–$100
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,490.39avg incumbent reviews — the moat a new listing must climb