39
filson wax
Skip itSoft demand (-53.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$70.95avg listing price — sweet spot $15–$100
Market size
Good$465K$465K/yr · 54K searches
Review moat
Okay2,013.17avg incumbent reviews — the moat a new listing must climb
Price range
Okay$13.10–$295.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Growth
Bad-53.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price