58
fexofenadine
Launch itA $2.1M/yr market growing +28.9% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 622K searches
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Price range
Great$8.59–$36.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,278.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand