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fenty body lava
Worth a lookShows a sweet-spot price point ($36.87 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$36.87avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great$6.97–$109.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+73.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$451K$451K/yr · 254K searches
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,606.29avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand