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fennel essential oil
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good534.39avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.04avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Good$6.97–$23.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Market size
Bad$12K$12K/yr · 20K searches