61
feminine wipes
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$3.2M$3.2M/yr · 2.8M searches
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$1.94–$25.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.62avg listing price — sweet spot $15–$100
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad19,270.94avg incumbent reviews — the moat a new listing must climb