40
feminine wipes unscented
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.21avg listing price — sweet spot $15–$100
Price range
Good$6.14–$24.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,260.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 55K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand