52
feminine wipes individually wrapped
Worth a lookShows low returns (0.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$247K$247K/yr · 296K searches
Price range
Okay$1.94–$25.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.85avg listing price — sweet spot $15–$100
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Review moat
Bad5,876.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality