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fecal occult blood test kit at home
Worth a lookShows searches that convert (12.4% search→purchase), but soft demand (-18.2% this quarter) keeps it on the watch list.
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great222.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$18.46avg listing price — sweet spot $15–$100
Price range
Good$9.36–$28.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$105K$105K/yr · 46K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier