30
febreze white pine juniper berry
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.55avg listing price — sweet spot $15–$100
Price range
Okay$9.59–$17.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$100K$100K/yr · 94K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad19,488.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Growth
Bad-45.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand