65
feather duster
Worth a lookShows searches that convert (12.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Market size
Great$1.1M$1.1M/yr · 773K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.30avg listing price — sweet spot $15–$100
Price range
Okay$6.21–$20.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,032.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand